How Events Build Brands, Communities & Drive Revenue

A Global Meetings Industry Day Celebration Hosted by Spark Event Collective

Every year, the events industry gathers to celebrate itself. And every year, we mostly end up talking to each other. Not this year.

An Event Did That! is a Global Meetings Industry Day celebration with a different agenda: making the case to everyone that events are a legitimate, powerful, and often underestimated tool for building brands, growing communities, and making real money.

We're asking every events professional to bring someone from outside the industry. The skeptic, the entrepreneur, the budget-cutter, the one who thinks we "plan parties". Bring them along and let the stories do the talking.

And Your non-industry guest attends free.

We'll spotlight real organizations and dig into not just what they achieved, but how they did it.

 

You'll leave knowing:
 

• How events can be used as a direct revenue and business growth tool

• What makes an event strategy actually work, and what doesn't

• How brands and communities have been built on the back of live experiences

• What it takes to make an event pay off

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Event Details:

Wednesday, May 6, 2026

3:00 PM - 6:00 PM

Calgary TELUS Convention Centre

136 8 Ave SE, Calgary, AB T2P 0K6

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Pricing:

We are opening the doors to everyone! Bring a non-industry guest for free and show them what events are really capable of.

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$40 — Industry Professional attending solo

$30 — Industry Professional + a non-industry guest (your guest attends free!)