How Events Build Brands, Communities & Drive Revenue

A Global Meetings Industry Day Celebration Hosted by Spark Event Collective

Every year, the events industry gathers to celebrate itself. And every year, we mostly end up talking to each other. Not this year.

An Event Did That! is a Global Meetings Industry Day celebration with a different agenda: making the case to everyone that events are a legitimate, powerful, and often underestimated tool for building brands, growing communities, and making real money.

We're asking every event professional to bring someone from outside the industry. The skeptic, the entrepreneur, the budget-cutter, the one who thinks we "plan parties". Bring them along and let the stories do the talking.

And Your non-industry guest attends free.

We'll spotlight real organizations and dig into not just what they achieved, but how they did it.

 

You'll leave knowing:
 

• How events can be used as a direct revenue and business growth tool

• What makes an event strategy actually work, and what doesn't

• How brands and communities have been built on the back of live experiences

• What it takes to make an event pay off

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​Our Event Makers & Storytellers

These leaders don't consider themselves #eventprofs, but they all set out to create change: an industry, a community, a culture.

 

Each discovered that an event was the most powerful tool they had. Each of them has built something that outlasted a single event: a conference that reshaped how an entire sector thinks about the future, a leadership summit that propels a business' bottom line, an association conference

that has lead to exponential growth in membership, and a fundraiser that has raised over $20 million in 25 years. They're joining us to prove that an event can do that.​​​​​​​​​​​​​​​

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